Nico Constantinou
My journey began with a degree in Product Design from Nottingham Trent University, where I learned to blend creativity with functionality. While at university, I co-founded The History Club, an event that sought to break away from the typical nightlife scene. We curated a space where music, art, and community intertwined—an experience that resonated deeply with creatives and music lovers alike. The concept quickly grew from a small idea into something much bigger, and I began developing my skills in event curation, branding, and design.
After university, I joined Minotti London, diving into the luxury interior design world. While working there, I also co-founded Kuki London in 2016, a streetwear and lifestyle label created to challenge the ordinary and offer something fresh to the London scene. I balanced my role at Minotti with managing Kuki London in my spare time, launching pop-up shops on Brick Lane and Spitalfields. The success of these pop-ups gave the brand momentum, propelling me further into the fashion world. Then in 2017, I made the leap to work full-time at Vivienne Westwood as a Digital Designer.
At Vivienne Westwood, I had the incredible opportunity to contribute to creative projects for both UK and international stores. Initially tasked with redesigning the website, my role quickly expanded to include campaign visuals, product design, and digital storytelling. Working under Dame Vivienne Westwood, I was encouraged to think beyond traditional design boundaries, blending creativity and activism. This was where I truly learned the importance of fashion as a form of protest and expression.
In 2018, after securing investment in Kuki London, I made the bold decision to leave Vivienne Westwood and take Kuki full-time. I opened a creative studio in Dalston, Hackney, where I took full control of product design, social media, and all aspects of the brand. As Creative Director, I led the charge in shaping the brand’s identity and voice. We quickly gained traction, collaborating with iconic brands like G-Shock, Turtle Beach, and Universal Studios. The studio also evolved into a consultancy, working with global brands to help them find their authentic voice in the crowded market.
Alongside my work in design, I’ve been heavily involved in the music world. Since 2019, I’ve actively managed and creatively directed Jazzie Martian, helping to build his identity from the ground up. From music videos and album artwork to branding and marketing, every project we’ve worked on has been about pushing boundaries and creating something unique. When Jazzie won Amex Gold’s Unsigned competition in 2022, we capitalised on the momentum, securing a front cover on NME, a feature on Amazon Prime, and billboards across London. Our partnerships with Major League Baseball, Champion Athletics, and Marshall Headphones helped further expand Jazzie’s brand, solidifying his presence in both the music and fashion worlds.
Today, my work spans a wide range of creative projects—design, branding, music, and more. I’m driven by the desire to create bold, innovative concepts that resonate with audiences and push the limits of what’s possible. If you have an idea or project you’d like to explore, feel free to reach out below. I’m always up for new challenges and collaborations.